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The Web Designer is a forward-thinking, analytical individual who will be a go-to expert in our organization for
building high-quality websites designed to drive results. You will work in a collaborative team environment that
encourages you to perform at your best, with opportunities to grow your skills and experience. You will be
challenged to combine technology and design to create inviting, easy-to-use websites for both our company, and
our clients, while monitoring performance and optimizing towards KPI (Key Performance Indicators). Our ideal
prospect has a solid understanding of digital marketing, SEO (Search Engine Optimization) and web design best
practices.
This person will work within the Strategic Marketing and Communications (SMAC) department reporting to the
Vice President of Digital Strategy and will work closely with other teams within the organization as needed and
must be an excellent communicator. We rely on your initiative, creativity and analytical abilities to generate best
practices and create highly effective websites to help propel the team and business forward.

Key Responsibilities

• Manage and execute front end website design and content strategy in CMS (Client Management System)
platforms such as Duda, Weebly & WordPress.
• Work with a Project Manager and communicate with customers directly when setting up a website.
• Drive acquisition, engagement and retention of web visitors to all CreativeOne web properties, increasing lead
generation, customer engagement and customer acquisition by collecting and analyzing data on website usage
to improve performance and conversion rates.
• Update and ensure optimized website content for SEO, lead gen campaigns, product launches, webinars,
events, etc.
• Lead and execute back-end website design and development, including integration with lead generation
systems, SaaS product systems and customer success tools.
• Responding to reports of technical problems and working with the team to fix them quickly.
• Liaising with Project Managers, Copywriters, Graphic Designers, Digital Marketers and Developers to ensure
that tasks are completed on time.

Key Competencies

• A deep understanding of modern, trending, and high-performing web design
• Experience building and optimizing websites for lead generation and SEO.
• Expert knowledge of analytics & tracking platforms such as Google Analytics, Google Tag Manager and
Webmaster tools
• Experience working with CMS platforms such as Duda, Weebly & WordPress.
• Deep understanding of digital marketing, web content and customer journey best practices.
• Proficiency in website programming languages such as HTML & CSS.
• Effective verbal and written communication skills.
• Must possess a portfolio with design examples.
• Analytical, detail-oriented and ability to work independently and in a team environment.

Our Core Values

• Provide Unreasonably Excellent Service
• Love What We Do
• Act with Integrity
• Collaborate Courageously
• Evolve with Purpose

Preferred Qualifications

• 3+ years of Web Design experience.
• Bachelor’s degree or equivalent experience in web design and digital marketing.
• Must have experience with HTML5, CSS, responsive web design and practices, CMS Platforms and the latest
UI/UX practices.
• Strong analytical skills and understanding of KPIs for digital media.

 

This description covers the major purpose and major functions of the job. It is not intended to give all details or a step-by-step
account of the way each task is to be performed. Employees may receive other job-related instructions and be required to
perform other job-related duties requested by their supervisor. All requirements are subject to possible modification to provide
reasonable accommodation to qualified individuals with disabilities.

CreativeOne provides equal employment opportunities to all employees and applicants for employment and prohibits
discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status,
genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by
federal, state or local laws.

Web Designer at CreativeOne

CreativeOne

Work Arrangements: On-site

Location: Overland Park, KS

Experience Level: Midlevel

Salary Level: Not Listed

Platforms: Duda, Weebly, WordPress